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Ardour for Barossa

Salter Brothers to unveil new global brand, Ardour Hotels & Estates.

01 March 2024

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The Salter Brothers have bought the historic Kingsford Barossa in South Australia, to transform it into the crown jewel of their newly minted global brand, Ardour Hotels & Estates, by the third quarter of 2024. They’re diving headfirst into the luxury hotel game, armed with grand visions of lavish hospitality experiences that promise to blend opulence with the quintessential Aussie backdrop.

Ardour, a brainchild conceived amidst a fervent desire to fill the gaping void in the market with curated hotels and estates, aims to redefine Celebrated Luxury. The Kingsford property, nestled in the heart of the Barossa Region, is set to become the embodiment of this ethos, serving as a magnet for social butterflies and corporate moguls alike, all yearning to escape the mundane, a mere 45 minutes from Adelaide.

The Salter saga of expansion and the birth of Ardour Hotel and Estates brand is a strategic masterstroke, aligning perfectly with their ambitions to dominate the regional hospitality scene. This comes hot on the heels of their latest venture, Salter Brothers Hospitality (SBH), launched in 2023, amidst reports by Tourism Research Australia highlighting the untapped goldmine of regional tourism, desperately crying out for a dash of high-quality accommodation.

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The Salter saga of expansion and the birth of Ardour Hotel and Estates brand is a strategic masterstroke, aligning perfectly with their ambitions to dominate the regional hospitality scene.

This comes hot on the heels of their latest venture, Salter Brothers Hospitality (SBH), launched in 2023, amidst reports by Tourism Research Australia highlighting the untapped goldmine of regional tourism, desperately crying out for a dash of high-quality accommodation.

Tash Tobias, the CEO of Salter Brothers Hospitality, envisions Ardour as the ultimate sanctuary for those in pursuit of a luxe getaway.

“Imagine the Barossa, but with an extra sprinkle of Ardour magic,” she muses, promising an unparalleled blend of premium food, wine, and breathtaking Aussie landscapes, all wrapped up in the opulent embrace of Kingsford.

Echoing this sentiment, South Australia’s Tourism Minister, Zoe Bettison, gushed over the Salter Brothers’ bold venture, heralding the arrival of Ardour Hotels & Estates as a game-changer for the region.

“The iconic Drover’s Run from McLeod’s Daughters, reborn as the first luxury beacon of the Ardour brand, is nothing short of a coup for South Australia,” she declares, envisaging a future where Ardour Kingsford Barossa puts the region on the map.

 

firstclassmagazine.co
salterbrothers.com.au

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