All-electric EX30

Volvo has launched newest car model, the all-electric EX30 at a debut streamed to The Ocean Race stopover in Aarhus, Denmark.

12 July 2023


Volvo continues to lead towards a sustainable, all-electric future. On Wednesday 7 June, in Milan, Italy, Volvo Cars, a premier partner of The Ocean Race, launched its fully electric Volvo EX30: a small car with big potential.

The launch event was streamed into the Volvo Deck and the Ocean Live Park in Aarhus, Denmark, and was a showcase for Volvo’s commitment to a sustainable future.

The Volvo EX30 is a cornerstone of a strategic transformation for Volvo Cars. By mid-decade, the company is aiming to have half of its global sales volume consist of fully electric cars and by 2030, Volvo Cars is planning to sell only fully electric models.

“With the Volvo EX30, we aim to bring premium, fully electric mobility to a much broader audience, helping to advance and speed up the transition to full electrification that our industry and society needs,” said Jim Rowan, chief executive officer of Volvo Cars.


Organisers of The Ocean Race stated, “we share the vision and commitment from Volvo Cars towards a healthier planet and a more sustainable future and celebrate this important milestone with our long-time friend and partner.”

Described as “small and mighty”, the new Volvo EX30 is the marque’s smallest SUV to date.

According to the company, “The Volvo EX30 is a cornerstone of the strategic transformation we are on as a company.

“Already by mid-decade, we aim for half of our global sales volumes to consist of fully electric cars and to reach an operating profit margin of 8-10 per cent. By 2030, we plan to sell only fully electric models.

“We expect the EX30 to be one of our best-selling models in coming years as we work towards those ambitions, and it will significantly contribute to our growth and profitability objectives.

“With the Volvo EX30, we enter a new and fast-growing segment for our brand. There is a growing demand from consumers globally for small, fully electric premium SUVs. For example, many people living in the city are looking for a car that brings convenience and allows them to commute to work and get around, while doing so in a way that reflects who they are.

“The EX30 is also designed to be as safe as you’d expect from a Volvo car and aims to look after both you and others in hectic urban environments. For example, it includes a special safety feature for bikes that helps to prevent so-called ‘dooring’ accidents, by alerting you when you are about to open your door in front of a cyclist, scooter or runner. State-of-the-art protective safety tech further illustrates how we’ve applied our high safety standards to the EX30.”

The EX30 provides drivers with a true and capable SUV, born electric and packed with all the smart tech that they need. Combined with an attractive starting price of around EUR 36,000, this means customers get a premium fully electric SUV for a similar price to combustion engine-powered equivalents.

Data from initial analysis in two markets shows the total cost of ownership to be currently lower than any other fully electric Volvo car – and well ahead of much of the competition in the electric, small SUV segment*.

“We know that price and cost of ownership is still one of the biggest challenges when people consider switching to an electric car,” said Jim Rowan, Volvo Chief Executive. “With the Volvo EX30, we aim to bring premium, fully electric mobility to a much broader audience, helping to advance and speed up the transition to full electrification that our industry and society needs.”

With its convenient size, smart technology and different configurations to choose from, the Volvo EX30 is designed to appeal to a wide range of customers – each with their own preferences, needs and ways of life.

That same flexibility and convenience is reflected in the way Volvo structured the commercial offer. It is designed around convenience and freedom of choice. You decide how you want to access a Volvo EX30: for example through outright ownership, leasing or subscription.

The Care by Volvo subscription offer has been very successful in recent years, not in the least because it gives customers flexibility and price predictability. There’s the same level of transparency on the EX30: you can see your monthly cost at a glance, without hidden fees or costs, allowing you to enjoy life with your EX30 even more.

“With subscriptions for the EX30 starting at EUR 599 per month, we strongly believe this car will be an attractive choice for many customers – not just for our existing customers but also to those who are new to the Volvo brand,” said Björn Annwall, Volvo chief commercial officer and deputy CEO.

“That will allow us to create new customer relationships and boost customer retention over time.”



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