Western time

Watches of Switzerland have confirmed that the brand will expand its western presence with a new 280-square metre flagship boutique based in the heart of Perth.

Located in the upmarket Raine Square, the West Australian city’s premier retail, dining and entertainment precinct, this decision reflects both a contemporary approach to boutique design as well as the brand’s decades-long commitment to Perth’s luxury market.

Watches of Switzerland first established a presence in the world’s most isolated city over 23 years ago when the brand opened their King Street boutique – their first brick-and-mortar location – in 1997.

Key features of this new location include the bronze surrounds, French parquet floors and the extensive use of natural stone. Present in the main watch room are a silver leaf ceiling and feature lighting, created by award-winning design studio, Volker Haug.

To highlight the space being the only location for both Rolex and Cartier watches, the new boutique with also include dedicated areas for these icons.