State of expansion

Princess Yachts Australia has announced new dealers as they expand the brand into New South Wales.

Princess Yachts Australia has joined forces with two familiar faces from the Sydney boating community, Sean O’Doherty and David Jensen. Sean and David have appointed as the exclusive dealers for Princess Yacht NSW.

Sean and David share a combined 15 year’s experience in the boating industry and have extensive knowledge of the Princess brand, having sold the vast majority of the Princess Yachts floating on Sydney Harbour today. Sean and David have forged a number of long-term relationships with the Princess owners and bring a history of success to the brand.

Greg Haines, Dealer Principal of Princess Yachts Australia said “Princess is owned by global luxury conglomerate LVMH and employs over 3000 staff, it is the leading luxury brand in the leisure motor yacht market, continuing on its 55-year long mission to build yachts to universal acclaim.

“NSW is a large market for us, we have a number of high-profile owners and we are excited to reignite the brand with Sean and David at the helm. They have the energy and reputation to continue the success in NSW and I am pleased to have them aboard.”


Sean added, “we are honoured to be appointed as the exclusive dealer for NSW, and we are excited to be working with Greg and his team to grow this global brand in NSW. Servicing our existing owners and growing the new Princess community is the key for us moving forward.”

“New build Princess, brokerage and comprehensive yacht management services will make up the majority of our business, and we are ready to hit the ground running,” says David.


  • Advertisement

  • Advertisement

  • Advertisement