Sanlorenzo Down Under
Sanlorenzo Asia-Pacific has held the grand opening of its Sanlorenzo Australia office at Jones Bay Wharf in Sydney, presenting the Australian debut of Bluegame’s award-winning BGX63 model.
01 December 2024
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The grand opening of Sanlorenzo’s Sydney headquarters not only celebrates Sanlorenzo’s and Bluegame’s growing footprint in Australia but also highlights the increasing demand for luxury yachts in the Asia-Pacific market.
As an integral part of the Sanlorenzo Group, Bluegame shares the brand’s passion for innovation and luxury, offering a range of versatile sport utility yachts that perfectly complement Sanlorenzo’s tailored approach to yachting.
Alongside the Bluegame BGX63, Sanlorenzo showcased two of its most iconic models – the innovative cross-over yacht SX76 and the superb tri-deck superyacht SD126, available for charter in the region.
Australia is among the top 10 countries globally for superyacht ownership, reflecting the established demand for bespoke, high-quality vessels that stand out from the mainstream supply.
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This makes the country an essential part of Sanlorenzo’s growth strategy in the Asia-Pacific region, as the appetite for sophisticated and unique yachting experiences continues to rise.
Australia was also recently identified in the Asia-Pacific Superyacht Market Report 2024 by SuperyachtTimes.com as the country with the largest number of owned yachts in the region, with at least 145 yachts over 30 metres.
With its breathtaking coastline, vibrant marina culture and mature clientele, Australia is well-established as a premier destination for yacht owners and enthusiasts alike.
Joachim Howard, Country Sales Manager for Sanlorenzo Australia, highlights the importance of the local market, “The opening of Sanlorenzo Australia emphasises our confidence in the Australian market as a key player in the global yachting scene.
“Australia has long been recognised as a thriving market for luxury yachts, with over 2.5 million recreational boats registered across the country, including a significant segment of high-end motor yachts and superyachts.
“With the stunning natural beauty of the region, coupled with a strong appreciation for Italian luxury brands, Australia is the perfect stage to showcase Sanlorenzo’s unparalleled craftsmanship and innovation. We’re thrilled to bring our customers closer to the world of tailor-made yachting.”
Luca Cristino, CEO of Simpson Marine Group, echoed this sentiment: “Sanlorenzo’s expansion into Australia is a testament to our commitment to serving the Asia-Pacific region with excellence and precision.
“The debut of the Bluegame BGX63 and our iconic models, the SX76 and SD126, signals the next chapter in our mission to bring the ultimate yachting experience to new audiences.
“Key hubs such as Sydney, the Gold Coast, and Perth serve as epicentres for yachting activities, offering stunning cruising grounds like the Whitsundays, the Great Barrier Reef, and Sydney Harbour.
“Australia is already home to several Sanlorenzo yachts, and our aim is to expand this elite community with more exceptional vessels arriving soon. With this new office, we also aim to build deeper connections with our clients and redefine yachting luxury in Australia.”
The event was further elevated by exclusive partnerships with Chopard and Technogym, adding an additional layer of elegance to the evening.
Guests were treated to an immersive experience of Italian craftsmanship, innovation and luxury, complemented by the stunning waterfront setting of Jones Bay Wharf.
With the establishment of the Sanlorenzo Australia office, the company is poised to serve Australian clients with bespoke yachts and superyachts that reflect its values of elegance, innovation and sustainability.
Looking ahead to 2025, Sanlorenzo APAC is set to participate in key regional events, including the Sanctuary Cove International Boat Show, where it plans to exhibit its latest yachts arriving in the region.
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