Real deal electrification
Building on 80 years of engine technology, Mercury Marine has revealed its bold new vision with the Avator™ electric outboard motor.
18 February 2022
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Mercury Marine, a division of Brunswick Corporation, has unveiled its Avator™ electric outboard concept at the 2022 Miami International Boat Show.
Described as “the real deal” by the company’s engineers, the aim is to create a user-friendly, portable, affordable, efficient and sustainable propulsion system.
Avator™ represents Mercury’s next step in marine innovation, advanced technology, and engineering. The electric outboard concept reveal in Miami is progressing the company toward the formal release of electric outboard products later in 2022 and 2023.
Avator creates a new boating experience for Mercury’s global customers combining an investment in electrification with more than 80 years of expertise in the marine industry.
Leveraging Mercury’s leadership and reputation for hydrodynamics, corrosion resistance, reliability, and industrial design, the Avator concept will deliver a superior user experience for a wide range of vessels and activities.
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“We are excited to formally announce this bold new phase of our vision for the future that only Mercury Marine can deliver,” said Chris Drees, Mercury Marine president.
“Electrification is strategically important to us, and this concept provides a first look at how we intend to deliver on our commitment to being the industry leader in both internal combustion products and electric propulsion.”
Drees continued, “We’re taking efficiency to a new level, opening up new ways to enjoy the boating experience.”
Avator advances Mercury’s commitment to sustainability by offering the prospect of boating with zero direct emissions. Mercury is also using electrification to make boating more accessible with features such as swappable batteries and enhanced portability.
“Mercury has the industry’s strongest and most robust technology and design teams who are shaping a new power for marine that expands the brand into new applications,” said Tim Reid, Mercury Marine Vice President of Product Development & Engineering.
“We believe features like easily changeable batteries and quiet operation hold great appeal for current and prospective boaters. We expect our breadth of electric offerings to expand over time, and we will continue to listen to consumer feedback and monitor adoption trends.”
“Our team is taking everything we know about how consumers use our products and incorporating it into Avator, creating an electric propulsion system that will set a new benchmark for the marine industry,” said Drees, adding that Avator is a crucial step in the company’s aim to reduce emissions by 80 percent by the year 2025.
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