New branding for Cannes
For 2022, the Cannes Yachting Festival, running from 6 to 11 September, is unveiling a new and glamorous visual identity.
02 June 2022
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The new branding for Europe’s first and largest yacht show maintains continuity while highlighting three units representing the show: a superyacht, a catamaran sailing boat and a dayboat.
The 2022 Cannes Yachting Festival creative retains the main characteristics of the show’s DNA: elegance, clean lines, calm sea, horizon and lovely lifestyle that all inspire navigation.
This new design also features a couple sharing a wonderful moment in an incredible setting. The Cannes Yachting Festival is a showcase for the gems of the seas, which highlights unique skills and the craftsmen of shipbuilding.
It enables everyone – sea lovers, yachting fans, seasoned visitors and those who are simply curious – to discover a world in an idyllic setting emblematic of the French Riviera.
The Cannes Yachting Festival has been the must-see event for luxury yachting for 45 years and last year brought together 620 boats and almost 600 exhibitors.
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“We are delighted to unveil our new image and to have successfully illustrated both the countless assets of the Yachting Festival and the atmosphere of the show, which I feel is nothing short of magical,” explains Sylvie Ernoult, Director of the Cannes Yachting Festival.
“The exhibitors and visitors here alongside us last year could sense this special atmosphere as much as we could. Despite a difficult public health context, we all took real pleasure in coming together and seeing boats in the flesh rather than online.”
“In 2021, we saw record visitor numbers, with over 54,000 visitors coming to admire 110 new boats between ten and 35 metres in the Sailing Area, over 480 motorboats between five and 45 metres in the Vieux Port and, of course, the second-hand boats over 22 metres exhibited in-water in the Yacht Brokerage Area.
“They were also able to discover the new Innovation Area for the smart start-ups of the nautical sector, as well as over 50 exhibitors presenting an environmentally-friendly concept with the new Green Route.
“Our goal for 2022 is to both expand the offer of the show and to give greater visibility to eco-friendly approaches, new technologies and luxury in the noblest possible way.”
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