Photography by Princess Yachts
23 January 2020
The presence of the F50, V55, S62, S66 and Y78, alongside the R35, V40, F55, F62 and Y85, underlines Princess’s exceptionally strong recent launch programme that has resulted in record numbers of new yachts designed, developed, manufactured and ordered in the past two years.
But not content with completely refreshing the existing range of models across traditional classes and redefining the performance sports yacht market with the all-carbon R35, Princess has also brought to Düsseldorf a unique life-size mock-up display for 2020’s most anticipated new luxury yacht, the X95 ‘Superfly’.
The display will present the X95’s expansive main deck in full-scale for stand visitors to tour, inside and out. Existing X95 customers will meet the Princess Design Studio to begin personalising their yachts whilst all stand visitors will begin to understand how Princess has managed to design the X95 with useable space comparable to a 35-metre yacht.
For the first time, the general public will experience what Princess customers and, more specifically, X95 clients enjoy when they visit Princess to specify the fixtures, fittings, materials and colour schemes.
The displays and mock-up deck tours show how Princess presents its new boats to clients many months before production begins and how the Princess Design Studio has worked with legendary styling house Pininfarina SpA and long-standing naval architects Olesinski to redefine design, space and architecture of luxury yacht interiors and exteriors in the X95.
Antony Sheriff, Executive Chairman, Princess Yachts, said “The X95 breaks the mould of traditional yacht design”.
“The unique open plan architecture is brought to life through these awe-inspiring mock-ups that show how the layout provides 10 per cent more outdoor space and 40 per cent more indoor space than a traditional motor yacht of similar exterior dimensions. We are really excited and proud to be bringing a little piece of our home to Düsseldorf.”