INEOS arrives Down Under

INEOS Automotive will soon launch its first model into the Australian and New Zealand markets, the rugged 4x4 Grenadier, through a network of 32 dealers.

27 April 2022


INEOS Automotive has nominated the partners that will operate the first 32 retail sites in Australia and New Zealand. These are among the first 160 locations to be confirmed in markets around the world.

By the end of 2022, INEOS plans to have a network of 200 sales and service sites for the Grenadier spanning over 50 countries, including established dealer groups, 4X4 specialists and agricultural equipment dealers.

The brand was established in 2017, when INEOS Chairman Jim Ratcliffe, a car enthusiast and experienced adventurer, identified a gap in the market for a stripped back, utilitarian, hard-working 4×4 engineered for modern day compliance and reliability.

INEOS Automotive Limited was formed and a senior team of automotive professionals assembled to bring the vision to reality with a fresh perspective of 4×4 development and manufacturing.

Combining rugged British spirit and design with German engineering rigour, the Grenadier will be a truly uncompromising 4×4 built from the ground up.


Engineered to overcome all conditions, it will provide best-in-class off-road capability, durability and reliability to those who depend on a vehicle as a working tool, wherever they are in the world.

INEOS is working with Australian retailers to set up their outlets and be ready to welcome customers in the next few months. That process includes an intensive INEOS training program for the sales agents and workshop technicians.

“The selection of sales and distribution partners across Australia and New Zealand is an extremely important process,” said Justin Hocevar, Head of Asia-Pacific region, INEOS Automotive.

“We are committed to working with partners who hold the right credentials to represent the INEOS Automotive brand not just within metropolitan cities, but in the heartland of INEOS Automotive’s customer base, regional Australia.”

INEOS aims for the majority of customers in Australia and New Zealand to always be within reasonable distance to an authorised sales and service location.

The retail partners will form the backbone of the service network in the country, with additional geographical coverage provided by a selection of hand-picked INEOS-accredited service outlets.

“Australia is a vast country that’s just waiting to be explored,” continued Hocevar.

“We welcome our highly dedicated partners who are just as passionate and excited for the launch of the INEOS Grenadier in Australia later this year. Having the full confidence in a thoroughly engineered off-road vehicle needs to be backed by the support of a comprehensive network.

“Our partners will be invaluable in ensuring Australians can explore this great land with the assurance of help, guidance and service wherever your Grenadier may take you.”

Partners will be responsible for the display of vehicles, facilitating test drives, supporting customer deliveries and providing the necessary aftersales care.

Partners will receive a straightforward commission from INEOS Automotive, which ensures pricing consistency and limits the financial investment of a partner to engage with INEOS Automotive.

Technical specifications and pricing for the INEOS Grenadier in Australia and New Zealand will be confirmed by the end of April, with order books opening in May.





INEOS Automotive is a subsidiary of INEOS Group, a leading manufacturer of petrochemicals, speciality chemicals and oil products. It employs 26,000 people across 36 businesses, with a production network spanning 194 manufacturing facilities in 29 countries.

INEOS sponsors the British America’s Cup team. Backed by INEOS Founder and Chairman Sir Jim Ratcliffe and led Olympic sailor, Sir Ben Ainslie, INEOS Britannia is the Challenger of Record for the 37th America’s Cup, scheduled for September/October 2024 in Barcelona, Spain.

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