Feeling blue

During the Cannes Yachting Festival, Bluegame presented the world premiere of the awaited new BGX70.

12 September 2019


Bluegame presented the BG42, the  BG62 and the world premiere of the new BGX70 at the Sanlorenzo stand at Cannes Yachting Festival.

Bluegame was acquired by Sanlorenzo in 2018 to target a sophisticated and highly demanding niche of owners looking for a small/medium sized boat from Sanlorenzo.

Consistent with the Sanlorenzo’s approach to grow by entering new segments, Bluegame is adding to the existing BG models, a brand new range, the BGX line.

BGX70 is the first model in the range and is the result of the collaboration between Luca Santella, head of the Design & Style of the Group and Head of the Bluegame product Strategy together with Zuccon International Project studio.

Notable in the line is the external design, unconventional and sophisticated, and in the original layout, never seen before in a 70 foot yacht.


While maintaining the original Bluegame characteristics, with large external multi uses areas, functional and safe deck operation and hull designed by specialist Naval Architect Lou Codega, the new BGX line is presenting the added values of  large enclosed liveable areas with access to outside areas.

Large window surfaces on the main deck offer 360° visibility, and there is  direct access from the beach area into the salon and owner’s cabin.

The “unexpected” BGX70, with two units already sold before the official Presentation at the 2019 Cannes Yachting Festival, seems to be well placed to replicate the success of the sister SX Sanlorenzo Line.


  • Advertisement

  • Advertisement

  • Advertisement

Share via
Copy link