Defying definitions

Bluegame has celebrated the world premiere of its new 72 foot yacht which fuses open and flybridge features.

10 September 2021


The worldwide debut of the innovative Bluegame BG72 was held at the Cannes Yachting Festival.

True to its commitment to defy all stereotypes, that has always been the brand’s signature style, the new Bluegame BG72 is the perfect expression of its cross-over soul, which escapes from belonging to a single segment.

With the, the BG72, Bluegame goes even further by combining the concepts of the BG and BGX ranges; the result is a successful fusion of open and flybridge.

The BG72’s remarkable layout, with a completely open upper deck and the original lower deck of the BGX range, is destined to bring lovers of both typologies together, without compromises.

The BG72, designed like all Bluegame models by Architect Luca Santella, maintains the engineering chassis of the BGX models with the high-performance hull created in collaboration with the naval architect Lou Codega and the advanced Volvo Ips propulsion system that ensures high performance and low consumption.


The BG72 inherits from the BG range the original simplicity of use, easy maneuverability, comfort, safety during navigation and offers for the first time on an open yacht, a cockpit with 360-degree visibility characterised by the windscreen with inverted glass and the possibility of total closure which guarantees protection in adverse weather conditions or privacy in the presence of the crew.

Once again, Bluegame has benefited from the fruitful collaboration of Zuccon International Project, which has given great personality to both the profile and the interior and exterior spaces.

The outdoor areas are arranged over three levels; the beach area in close contact with the sea, the large living area with sunlounge/sofa in continuity with the dining area, a spacious bow area equipped and flexible on the main deck and, finally, an easily accessible and enjoyable sundeck.

The interiors can be tailored to the owner’s needs, depending on whether living on board in a more convivial or more private way: the saloon with direct access from the platform, as on the BGX, can be replaced by the owner’s cabin, offering stunning views and the opportunity of waking up directly in contact with the sea.

Founded in 2004 by Olympic sailor, Luca Santella, Bluegame became part of Sanlorenzo in 2018. The company CEO is Carla Demaria and Luca Santella is the Head of Product Strategy and Architect.

“For Bluegame, achieving simplicity is the result of an in-depth attention to design, a tailored execution and a sophisticated high-tech approach,” said CEO, Carla Demaria.

The owner of the vessel that will be presented at Cannes Yachting Festival, Genoa Boat Show and Monaco Yacht Show chose the version with the saloon overlooking the beach area and interiors with very distinctive materials and colours: Canaletto walnut wood combined with leather and fabrics in light and blue tones that convey personality and sophistication.



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