15 September 2020
ROCKWOOL will serve as Title Partner for SailGP’s Scandinavian debut as the world’s fastest sail racing descends on the picturesque Bay of Aarhus from 20–21 August, 2021.
The grand prix event will mark the first opportunity for helmsman Nicolai Sehested and the Denmark SailGP Team presented by ROCKWOOL to race on home waters following the inauguration of the team late last year.
Denmark SailGP will take place in Aarhus Ø, the city’s vibrant new waterfront district, with racing on the surrounding bay. The sustainable, smart city is an experienced international event host and world-renowned sailing venue, having recently staged the 2018 Sailing World Championships.
SailGP will begin Season 2 next year in San Francisco from 17–18 April before stopping in New York (4–5 June) and Plymouth, UK (17–18 July), en route to Denmark.
The European leg of the season is planned to continue in team markets France and Spain, with further venues to be announced. At the conclusion of the season, the champion is awarded sailing’s largest monetary prize of US$1 million.
SailGP’s roster of national teams now sits at eight with the recent addition of New Zealand to the championship, bringing the number of Olympic gold medal helmsmen in the league to four (Sir Ben Ainslie/Great Britain; Peter Burling/New Zealand; Nathan Outteridge/Japan; Tom Slingsby/Australia).
SailGP CEO Sir Russell Coutts said, “Aarhus is a modern, youthful, green city that excels at hosting sustainable events and will provide an extraordinary backdrop for our first Northern European event.”
“SailGP features the best athletes in the sport, and with ROCKWOOL Denmark SailGP positioned in the middle of our season, many of our stars will be returning from the Olympics looking to further amplify the national rivalries on the world’s fastest boats. It will no doubt be some of the most exciting racing of the year.”
“We’re looking forward to an unforgettable home event in Season 2,” Nicolai Sehested said.
“The support we’ve had from the whole of Denmark since we entered SailGP last year has been immense, and we can’t wait to fly the flag in front of a Danish crowd.”
In its inaugural season, SailGP events attracted more than 133,000 spectators with a global broadcast audience exceeding 256 million and an average economic impact of US$23 million per venue.