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Celebration time

Italian company Azimut|Benetti Group celebrates its 50th anniversary year.

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In the Italian company’s 50th anniversary year, Azimut|Benetti Group has reported an order book standing at over €900 million, up 10% on the previous season.

The company is ending 2019 with two more important events: the delivery of the second superyacht over 100 metres long launched during the year; and the distribution to the 2,500 employees of Azimut|Benetti Group and the two brands’ customers and friends of the book written by the Vitelli family on the history of the Italian yachting industry and the Company’s place in it.

In the last few days the second superyacht over 100 meters long launched this year was handed over to the owner, capping off the company’s “Benetti Giga Season” campaign.

The last initiative to celebrate the company’s 50th anniversary put the spotlight on the company’s employees and their families, after the customer-oriented celebrations in Dubai, the exciting experience in Times Square and the magical evening in Cap d’Antibes.

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Employees were given a copy of the book written by the Vitelli family about the history of the Italian yachting industry and the company’s place in it. It describes the founder’s entrepreneurial vision and tells the story of how Azimut|Benetti’s success is built on the consistency and continuity of management ensured by the family.

There were some particularly touching moments during the evening, such as the award ceremony for long service employees (25, 30 and over 30 years) and the presentation to Paolo Vitelli of an unexpected plaque with which everyone in the company wanted to express their esteem for the Man and the entrepreneur.

The Group President commented: “I created this company 50 years ago and for almost half our long history we have topped the world ranking, a record of which I am deeply proud.

“Our longstanding success stems from ongoing efforts to develop and improve our products and production processes, in which attention to design, innovation and technology, but also the quality of the work of our employees – our most valuable asset – are imprinted in the company’s DNA.

“This business culture combined with the financial solidity that is essential when yachts this size are involved and our managers’ expertise, have once again shown that they represent the value added by the Group. It is with great joy and equally great confidence in the future that I close this unrepeatable year: both Benetti and Azimut Yachts already have very healthy order books and will soon be launching some extraordinary product novelties”.

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