21 January 2019
At the opening of Boot in Düsseldorf, Ferretti Group announced the entry of Italian luxury nautical brand Wally, into the portfolio of its brands.
Ferretti Group says that with its exclusive license agreement of the Wally brand, it can now boast the widest range of brands in the Italian nautical industry.
The license agreement represents a major step in the brand acquisition process and allows the Group to work immediately on the further development of the brand.
In the four-year period of 2019–2022, Ferretti Group will invest over €84 million – €70 million in the first two years – in the development of the brand and in the design and construction of new product ranges. The new Wally models will be built at the Ferretti Group shipyards, in particular the Super Yacht Yard in Ancona for Wally’s largest yachts.
Alberto Galassi, CEO of Ferretti Group, said, “There has long been a mutual fascination between us and Wally and from today we will continue to develop this extraordinary brand with method, vision and investments. And with the same energy and creativity that have lead Ferretti Group the top of the yachting world. As yachting enthusiast, I’m looking forward to discover the boats that will come from the exclusive collaboration with Luca Bassani: it is easy to foresee that they will push the frontiers of innovation and aesthetic avant-garde to new echelon.”
Luca Bassani, Founder of Wally, commented: “The market today requires significant investments to develop new products and new markets. Ferretti Group has great industrial, organisational and commercial capabilities and will be able to boost Wally. I will continue my design and development activity on an exclusive basis, ensuring the continuity of Wally’s DNA. All the years and the effort to build the brand will have a continuation. I could not wish anything better for Wally’s life.”
During the Boot Düsseldorf press conference, Ferretti Group presented the first project of the new-era, the 48 Wallytender, which will be one of the most anticipated premières at the Cannes Yachting Festival 2019.
The Ferretti Group also unveiled the masterpiece of the ‘X Generation,’ the new Pershing 8X, alongside a fleet of seven other models like the Pershing 5X; the Riva 90’ Argo; the new semi-displacement superyacht Custom Line Navetta 30, Ferretti Yachts 720, 550 and 670; and the CRN 70M superyacht.
Thanks to the agreement with Ferretti Group, Wally returns to the Boot in Düsseldorf, where it had not been exhibiting since 2004, with a booth (Hall 6, No. 6E59) which stands out for its innovative and technological concept, elegantly expressing all the styles of one of the most iconic brands of the nautical world.