Called simply Winch Design, the large coffee table book brings readers on a journey through some of the firm’s most famous projects as well as lesser known ones, including superyachts, private jets and stunning mansions.
“Winch Design was approached by Assouline through our CEO Aino Grapin. This coincided with Andrew expressing his desire to create a beautiful book, capturing the Winch story but also looking at the wider design and creative influences which shape the projects created by the Winch team,” says the design firm.
“Assouline is one of the leading publishers in this field, and Andrew and Prosper Assouline hit if off within a minute of being introduced! Andrew knew instantly that Prosper understood both his personal vision and the wider influences within the company and would create something unique, artfully capturing the essence of Winch.”
The process from initial conversation until public launch took around 18 months.
“We wanted to create something that was unique, inspiring and essentially told our story visually,” says Winch Design. “It was important to honour our heritage as a yacht designer but also show people that Winch is now a multi-faceted design studio working on projects on land, in the air and at sea. We are using the inspirations of Land, Air and Sea in all our collateral, our advertising and our website and these themes form the chapters of the Assouline book.
The book showcases many of our projects which have been created over the last thirty-plus years but more importantly, it shows a lifestyle, a spirit and a love of design.
We want the book to be a conversation starter – for us, this might be with existing clients or with new ones. In the wider world, we hope it shows the passion we have for our work and the huge amount that goes into each project.”