Photography by Roman Liebich
Sunseeker East Coast Australia will open a Queensland sales and service centre at GCCM with the aim of expanding its reach on the east coast of Australia.
Announced on the first day of the Sydney International Boat Show, Sunseeker East Coast Australia Director, Brad Rodgers explained the decision to take residency in Australia’s largest and most awarded marina and shipyard.
“There is a great opportunity for the Sunseeker brand in Queensland and, specifically, on the Gold Coast,” he said.
“We needed a location which would allow us to tap this market as well as support Sunseeker owners in after sales service. GCCM stood out as the clear option.”
Sunseeker East Coast Australia will have a sales suite and after sale service centre overlooking their demonstration yachts secured in GCCM’s superyacht berths.
“We are delighted to welcome Sunseeker East Coast Australia to GCCM,” said Trenton Gay, CEO of GCCM.
“We have been servicing yachts for nearly 20 years now and have developed Australia’s leading group of marine contractors and trades. It is our collective expertise and experience which gives brands such as Sunseeker the confidence to invest.”
Sunseeker joins a host of other high profile global marine brands aligned with GCCM, including Hill Robinson, Seal Superyachts, IGY Marinas, Benetti, International Paints, Mercury, Volvo Penta and Superyacht Solutions.
GCCM is also home to over 80 onsite marine businesses employing more than 700 tradesmen and craftsmen.
“We are announcing this new relationship in Sydney as we are seeing more and more yachts and boats from here utilising the facilities and incredible trades at GCCM to complete their maintenance,” said Mr Gay.
“Some are stopping by on their route north, others are making the trip up to the Gold Coast specifically for their annual yard period.
“The feedback we continually receive is that GCCM is both convenient and cost effective for Owners and Captains. Having such a high concentration of marine trades in one facility maximises the efficiency of the yard period and the Gold Coast also offers a welcome relief from the Sydney winter.
In addition to announcing their expansion into GCCM, Sunseeker Australia are displaying four luxury yachts at the Sydney International Boat Show.
“Australia is a developed luxury boat market, yet we are seeing buyers’ appetite for our large yacht range growing and changing the dynamics of our sales strategy,” said Brad Rodgers.
The Sunseeker show line-up includes the debut of the award-winning Manhattan 52 and 76 Yacht.