Silver Arrows summer
Mercedes, the first Silver Arrows Marine ARROW-460 will chase the event circuit over summer, showcasing the brand through its "Grandturismo Experience".
Photography by Silver Arrows Marine
24 March 2017
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Silver Arrows Marine, builders of the “Silver Arrows of the Seas” has confirmed its participation in a number of high-profile events through spring and summer 2017, all designed to showcase the company’s unique “Granturismo Experience”, thanks to the Arrow460-Granturismo Edition1.
The events start from the Monaco Formula 1 Grand Prix on 25 to 28 May when, as Mercedes cars vie for the lead on the track, Mercedes the first Silver Arrows of the seas will be in pole position in the harbour welcoming guests to demonstrate its uniqueness, in design, comfort, exclusive material, technical solutions and performance, thrills of a very different kind.
Speaking from the Palm Beach International Boat Show, Silver Arrows Marine Chief Executive Officer Jacopo Spadolini said: “It gives me great pleasure to confirm our participation at so many of the world’s top events. It seems that people just can’t get enough of such a beautiful and innovative yacht, and the special story we have to tell about its creation.
“Here in Florida my message to American yacht lovers is: come to the South of France and see ARROW460–Granturismo for yourself –and let us reveal to you a ‘Granturismo Experience’, both on land and on water, that has absolutely no equivalent in the yachting industry.”
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At Palm Beach, Silver Arrows Marine has partnered with the My Yacht Group aboard a superyacht for an informal presentation about what makes the acclaimed Silver Arrows Marine-Mercedes-Benz Style-designed 14-metre motor yacht so special.
My Yacht Group is renowned for “connecting the world’s most interesting people” by arranging luxury hospitality for small groups on board private superyachts at premier international sporting, social and artistic events.
Silver Arrows Marine will again be partnering My Yacht Group on board a superyacht for the Monaco F1 Grand Prix, as well as being able to offer invited guests the ‘Granturismo Experience’ in what is Silver Arrows Marine’s home port.
This innovative concept takes guests on a truly Granturismo journey, on land by Mercedes-Benz automobiles and on sea by Mercedes, the first ARROW460–Granturismo which has been designed to be the marine cousin of the Mercedes-Benz family of luxury automobiles.
It is a day guests will spend “being seduced by luxury, innovation and craftsmanship”.
Silver Arrows Marine believes that experiential days like this are a key ingredient in the one-to-one relationships the company establishes with customers before, during and after a yacht’s commissioning and delivery.
Other key events in the South of France where ARROW460–Granturismo will be present this year include the Cannes International Film Festival, the exclusive Jumping International de Monte-Carlo event, the Cannes Yacht Festival, the Monaco Yacht Show and others event will be announced later.
ARROW460-Granturismo is launching with an Edition 1 run of 10 fully-specified models. The Edition 1 version of the first Granturismo of the seas can only be ordered direct from Silver Arrows Marine. The price is €2.5 million (AUD$4 million), plus taxes.
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