Phantom vision
Rolls-Royce Motor Cars has unveiled its New Phantom, a wholly contemporary design interpretation of the iconic Rolls-Royce Phantom DNA.
Photography by Rolls-Royce Motor Cars
31 July 2017
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Since its debut in 1925, Rolls-Royce Phantom has been the choice of the world’s most influential and powerful men and women. As this next chapter in the Rolls-Royce story opens, the New Phantom points the way forward for the global luxury industry.
Underpinning New Phantom is a revolutionary ‘Architecture of Luxury’, an all-aluminium spaceframe architecture designed by Rolls-Royce engineers that will underpin every future Rolls-Royce beginning with the New Phantom.
New Phantom is strikingly beautiful, its exterior refined and its interior crafted from the most precious and contemporary of materials. New Phantom also debuts ‘The Gallery’, a modern and luxury reinterpretation of a motor car’s dashboard and instrument panel area.
At the heart of New Phantom sits a magnificently reinvented V12 engine, engineered to create the most silent motorcar in the world.
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This new architecture serves as the foundation on which this eighth generation of Phantom reaffirms its position as ‘The Best Car in the World’ by taking the best fundamentals and making them better.
“From its debut in 1925, a Rolls-Royce Phantom has been the choice of the world’s most influential and powerful men and women, and as a result, a constant presence at history’s most defining moments,” said Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars.
“As this next chapter in the Rolls-Royce story opens, the New Phantom points the way forward for the global luxury industry. It is a creation of great beauty and power, a dominant symbol of wealth and human achievement. It is an icon and an artwork that embraces the personal desires of each of our individual customers.”
The New Rolls-Royce Phantom was revealed at ‘The Great Eight Phantoms’ exhibition at Bonhams in London’s Mayfair, an exclusive showcase featuring iconic iterations of the first seven generations of Phantom including The Fred Astaire Phantom I, Sir Malcolm Campbell’s Phantom II, Field Marshal Bernard Montgomery ‘Butler’ Phantom III, The Aga Khan Phantom IV, The John Lennon Phantom V, Her Majesty Queen Elizabeth II’s Phantom VI State Limousine and The First Goodwood Phantom – Phantom VII.
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