Photography by © Photo by imagIN
100 guests, comprised of partners, exhibiting companies and private clients of the show were invited to a cocktail reception in the relaxed atmosphere of the French Riviera to discuss their participation in the MYS, 26 to 29 September.
As a foretaste of the 2018 show, when the world’s most covetable superyachts will exhibit in Port Hercules and anchor offshore, the luckiest guests – winners of a quiz at the launch – were whisked off in a helicopter provided by MYS partner, Monacair for a panoramic flight over the bay of Monaco.
Earlier in the evening, Gaëlle Tallarida, General Manager of the MYS, held a press conference and presented the show initiatives to attract the future superyacht clients.
In the presence of 20 journalists and representatives of the show’s media partners, Gaëlle Tallarida highlighted the projects reserved for private customers who will be visiting the show: the 3rd edition of the Monaco Yacht Summit, the Sapphire Experience – the VIP visitor program – and the public relations events hosted abroad to promote the show and the superyacht industry to a high-profile audience.
It was also the opportunity to unveil the new setting of the 2018 floating exhibition, which will display 120 superyachts for an average length of 49-metres.
On the quays, various exhibition areas dedicated to the yachting and luxury sectors, and the thematic areas related to superyacht lifestyle like the Tenders & Toys, the Car Deck or the brand-new Art Pavilion will be the stunning stage for 580 exhibiting companies.