Asia insights promised at APYC

Singapore conference organiser reveals highlight sessions not to miss ahead of the Asia Pacific Superyacht Conference.


Photography by Blu iProd/APYC

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As the Singapore Yacht Show approaches in the coming weeks, the organisers have released more information about the programme of the Asia Pacific Superyacht Conference (APYC), which is run by the same team as the Yacht Show and takes place just ahead of it.

Highlighting two sessions in particular – ‘The Berth of a Marketplace’ and ‘Engaging the Asia Market’ – the organisers said they will also be welcoming representatives of the Ministries of Tourism from Thailand, Indonesia and Myanmar, likely as a way to highlight the importance of freedom to charter in attracting visiting superyachts.

The session entitled ‘The Berth of a Marketplace – Infrastructure Development in Asia: If we build them, will they come?’ will cover sustainability of marina development in the region, and whether increased superyacht traffic will stimulate development in infrastructure. It will also address the key foundations needed to provide long-term berthing support for a growing fleet.

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A longstanding area of interest for companies based outside of region, the ‘Engaging the Asian Marketplace’ session promises to peer into the psyche of the buyers’ market to highlight the “most effective ways of engaging, securing and entertaining the Asian superyacht client base”.
Addressing culture, trends and generational progress for adopting the superyachting lifestyle, this should be an interesting topic for delegates from ASEAN countries as well as further afield.
Speaker highlights include Fabio Ermetto, Chief Commercial Officer of Benetti; Kiran Haslam, Marketing Director of Princess Yachts; Mark Stothard, Director of Echo Yachts; Stephen White, Owner and Chief Executive of Sovren House Group; Arthur Tay, CEO of SUTL Enterprise; MaryAnne Edwards, Chief Executive of Superyacht Australia; Nigel Beatty, Chairman of the Asia Pacific Superyacht Association and Sales Broker at YACHTZOO; and David Jones, Executive Director of Business and Sustainability at Plastic Ocean Foundation. The APYC will be chaired by Martin Redmayne of The Superyacht Group. Other sessions at the APYC are expected to cover diverse topics such as updates on regulatory progress, marine tourism development, and strategies for reductions in marine pollution levels. The Conference takes place 5-6 April in the ONE˚15 Marina Sentosa Cove in Singapore, and the full speaker line-up and programme is available on the APYC website.

www.singaporeyachtshow.com/apyc  
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